NAIFA Bookstore

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Picture of the product50 WAYS TO BOOST LTCI SALES
Margie Barrie's long-term care insurance marketing advice is read by 35,000 people every month. But now, the "LTC Insider" has written 50 Ways to Boost Your LTCI Sales, the first book to give practical sales advice to LTCI producers!

Regular price: 31.00
Discounted member price: 27.00
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AHIA10
Picture of the productThriving After 55
Thriving at 55: Your Guide to Fully Living the Rest of Your Life This 232-page book answers questions such as how much does LTC really cost and how to pay for these costs. It will also encourage your clients to think about getting older in ways out-side of the financial aspect i.e., where they should live and how well they want to live in the future.

Regular price: 16.00
Discounted member price: 14.00
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AHIA12
Picture of the product206 THINGS YOU SHOULD NEVER SAY
206 Things You Should Never Say or Do When Working With an Older Client Designed to fit in your pocket, advisors can consult this valuable information before addressing a senior client or drafting marketing material.

Regular price: 12.00
Discounted member price: 6.00
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AHIA14
Picture of the product400 GREATEST JOKES
Four hundred jokes that all focus on money matters or illustrate financial concepts. Jokes that you can use to make your point when loci isn't working, to get your audience involved and in prospect meetings to build rapport.

Regular price: 12.00
Discounted member price: 10.00
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AHIA22
Picture of the productKolb Learning Style Inventory


Regular price: 20.00
Discounted member price: 15.00
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AS-LILI-KOLBLSI
Picture of the productSIZZLING SALES IDEAS
The editors of Advisor Today bring you the newest ideas and timeless tips you need to fine-tune your prospecting techniques, grab your clients' and prospects' attention, close more sales and boost your bottom line. Sizzling Sales Ideas features ideas to help you prospect, factfind, present and close more sales. There are specific ideas for selling more life, long-term care, and disability income insurance. Plus, sections on retirement planning, estate planning, business insurance, multiline and more!

Regular price: 16.95
Discounted member price: 14.95
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AT-SSIDEAS-BK
Picture of the productThe 1.2% Factor
The 1.2% Factor - The science of how the small change of accountability leads to large results! Over 100 science statements of fact and research are examined, simplified and then applied to your daily performance. This is the examination of the science of behavior and habit formation for non-scientists. You will learn that you are surrounded by great opportunity and how to tap into it. You will be able to give yourself the highest possibility of predictable success from the principles in this book.

Regular price: 2.99
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MB-1.2% FACTOR
Picture of the product22 Keys to Sales Success
Here are the 22 Keys that can help any financial professional make more money, work less, and maximize his or her potential. Industry leaders James Benson and Paul Karasik combine their personal experience with the shared wisdom of the masters.

Regular price: 29.95
Discounted member price: 18.95
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MB-22KEYS
Picture of the productAdvisor 2020 Book
Advisor 2020, published by the GAMA Foundation and sponsored by NAIFA, presents cutting-edge research on industry trends and identifies opportunities for advisors seeking success in a changing marketplace. The book reflects two independent research studies, "The Market of the Future" and "The Advisor of the Future" and offers a framework advisors may use to capitalize evolving market forces to meet expanding client needs.

Regular price: 89.00
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MB-ADV2020-BK
Picture of the productWhat Americans Really Want
No one in America has done more observing of more people than Dr. Frank I. Luntz. With all the upheavals of recent events, the plans and priorities of the American people have undergone a seismic shift. Businesses everywhere are trying to market products and services during this turbulent time, but only one man really understands the needs and desires of the New America.

From restaurant booths to voting booths, Luntz has watched and assessed our private habits, our public interests, and our hopes and fears. What are the five things Americans want the most? What do they really want in their daily lives? In their jobs? From their government? For their families? And how does understanding what Americans want allow businesses to thrive? Luntz disassembles the preconceived notions we have about one another and lays all the pieces of the American condition out in front of us, openly and honestly, then puts the pieces back together in a way that reflects the society in which we live. What Americans Really Want...Really is a real, if sometimes scary, discussion of Americans' secret hopes, fears, wants, and needs.


Regular price: 19.99
Discounted member price: 15.99
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MB-AMERICANS